How to create quick & easy 'Lead Magnet' funnels you can use to build targeted lists and attract buyers! Lead Magnets are basically things that you'll give away for free in exchange for an email address so that you can follow up with a visitor or subscriber and ultimately get them to build a relationship with you and build rapport. In that way, you will be able to sell them your front and offers. As long as everything is congruent and related to each other, you should have very high conversion. Think quality oer the amounts of the lead magnets that you have.