What’s the role of link building in white label SEO, and how careful should I be?

Link building is one of the highest-impact but highest-risk parts. In my case, I require that the white label SEO provider uses white hat methods: guest posts on relevant sites, outreach to industry blogs, not buying links from shady farms. I ask for link source details: domain authority, relevance, anchor text. Quality over quantity. Some cheap providers promise 100 links/month but most are low quality and can harm. I also track new backlinks via Ahrefs or Moz to ensure legitimacy. If a link provider duplicates anchors or links from irrelevant sites, I ask them to remove or disavow. In one campaign, good link building led to 50% traffic boost; in another, bad links caused a penalty. So be cautious, always vet.

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