What are the biggest mistakes authors make when marketing their eBooks?

Marketing an eBook isn’t just about hitting the publish button and hoping for sales—it requires strategy and effort. Yet, many authors unknowingly make mistakes that hurt their book’s success. One common mistake is skipping audience research. If you don’t know who your readers are, how will you reach them? Another big error is relying solely on social media without using other channels like email marketing or paid ads.

Then there’s pricing—some authors set their prices too high, scaring off potential readers, while others undervalue their work. Professional presentation matters too. A weak book cover or poor formatting can make even the best-written eBook struggle to gain traction. That’s why investing in ebook marketing services can help polish your book’s presentation and boost its visibility.

Lastly, many authors forget about reviews. A book with few or no reviews looks untrustworthy to new readers. Engaging with book bloggers or offering free review copies can solve this.

Have you faced challenges in marketing your eBook? What strategies have worked for you, and what mistakes would you warn new authors about? Let’s discuss it!