-
MMilton Brown 1 month ago
If your ACoS (Advertising Cost of Sales) is eating up your Amazon profits, you're not alone. Sellers across the platform face this challenge every day — running ads, spending big, and getting little in return. The real problem? Unoptimized PPC campaigns and lack of expert strategy. If you're stuck in this loop, it’s time to call in the professionals — specifically, a leading Amazon PPC management agency that knows how to turn ad spend into profit.
That’s where SpectrumBPO, a trusted ecommerce growth agency based in Richardson, Texas, steps in. With 400+ in-house experts, data-driven PPC strategies, and years of Amazon experience, they’ve helped countless sellers reduce ACoS, boost conversions, and finally achieve profitable scalability. Here's a real-world case study that shows just how they do it.
Case Study: Turning Around a Failing Campaign – The Story of UrbanCrate
Client Overview:
UrbanCrate, a mid-sized home decor brand selling storage solutions on Amazon, was pouring over $18,000/month into PPC but struggling with an ACoS consistently above 60%. Despite decent traffic, they were barely breaking even.Challenge:
- High ACoS with minimal ROI
- No coherent keyword strategy
- Overlapping campaigns with poor structure
- No negative keyword filtering
- Auto campaigns eating up budgets
Solution by SpectrumBPO’s Experts:
Once UrbanCrate partnered with SpectrumBPO, the first step was a deep audit. The amazon ppc management agency experts at SpectrumBPO dissected UrbanCrate's existing campaigns using a data-first approach.Here’s what they did:
- Keyword Refinement: Mapped high-converting, low-competition keywords using historical sales data.
- Negative Keyword Implementation: Trimmed down wasted ad spend by excluding irrelevant queries.
- Bid Optimization: Adjusted bids based on time of day, product margin, and performance data.
- Campaign Restructuring: Split campaigns into branded, category, and competitor-focused sets to isolate data and improve targeting.
- A/B Testing Creative: Optimized ad copy and images that were not driving conversions.
Results (In Just 45 Days):
- ACoS dropped from 62% to 27%
- Sales increased by 38%
- Ad spend decreased by 23%
- ROI improved by 59%
UrbanCrate is now reinvesting profits into scaling other ASINs, with SpectrumBPO continuing to refine their Amazon ad strategy.
Why SpectrumBPO?
What sets SpectrumBPO apart is their ability to create tailored, scalable PPC strategies backed by experienced ad managers and Amazon analytics specialists.
SpectrumBPO is also a full service ecommerce agency, meaning they offer everything from listing optimization and SEO to full FBA management, all under one roof. That means your PPC strategy won’t exist in a vacuum — it’ll be part of a larger, conversion-focused game plan.
Final Thoughts
If you're struggling with ACoS and watching your margins vanish, the time to act is now. UrbanCrate's turnaround wasn't magic — it was expert execution by people who live and breathe Amazon. Hire a top-tier amazon ppc management agency like SpectrumBPO and let them help you regain control, scale smart, and make every dollar count.
Let your ads start working for you — not against you.
useful resources :
whats the toughest part of running an e-commerce store