Huong dan chay quang cao video tren Facebook

Huong dan chay quang cao video tren Facebook

Trong ky nguyen cua thong tin truc quan, quang cao video da tro thanh mot cong cu marketing vo cung manh me tren nen tang Facebook Ads (Meta Ads). Video co kha nang thu hut su chu y cao hon, truyen tai thong diep sau sac hon va tao ra su ket noi cam xuc voi nguoi xem tot hon nhieu so voi hinh anh tinh. Tuy nhien, chay quang cao video khong chi la viec upload mot clip len va nhan Run Ads. De dat duoc hieu qua toi uu, no doi hoi mot chien luoc tong the tu khau san xuat noi dung den viec toi uu muc tieu va Retargeting. Bai viet nay Lolo Media se cung cap huong dan chi tiet cach thiet lap va toi uu mot chien dich quang cao video tren Facebook.

1. Vi sao Video Ads la xu huong marketing bat buoc

Video khong chi la mot dinh dang, ma la uu tien hang dau cua thuat toan Facebook. Cac video hap dan, dac biet la tren cac vi tri nhu Reels va Story, duoc Facebook uu tien phan phoi, giup giam chi phi CPM (Chi phi tren 1000 lan hien thi).

Uu diem cua Video Ads tren Facebook

Gia tang thoi gian luu tru: Mot video chat luong cao co the giu chan nguoi xem lau hon tren News Feed, giup Facebook danh gia quang cao cua ban chat luong cao va tang Diem Lien Quan (Relevance Score).

Khai thac Custom Audience manh me: Ban co the tao ra Doi tuong Tuy Chinh (Custom Audience) tu nhung nguoi da xem video cua ban o cac muc do khac nhau (25%, 50%, 75% hoac 95%). Day la mot tap doi tuong cuc ky chat luong cho cac chien dich Retargeting chuyen sau.

Thich hop cho Funnel Marketing da buoc: Video co the duoc su dung o moi giai doan, tu video ngan, cam xuc o buoc Nhan thuc (Awareness), den video huong dan chi tiet o buoc Xem xet (Consideration).

2. Setup Chien dich Video Ads: Chon dung Muc tieu

Viec chon Muc tieu Chien dich (Campaign Objective) phu hop la buoc dau tien va quan trong nhat.

Muc tieu Luot xem Video (Video Views)

Khi nao nen chon: Neu muc tieu ban dau cua ban la xay dung nhan thuc thuong hieu (Brand Awareness) va thu thap du lieu Custom Audience cho cac chien dich sau.

Ban chat: Facebook se toi uu de tim kiem nhung nguoi co kha nang xem video cua ban trong thoi gian dai nhat voi chi phi thap nhat. Day la chien dich co chi phi re, giup ban nhanh chong co du lieu ve nguoi xem 50% tro len.

Muc tieu Chuyen doi (Conversion/Sales)

Khi nao nen chon: Neu video cua ban da duoc thiet ke de ban hang truc tiep (co CTA ro rang va Link den san pham).

Ban chat: Facebook se toi uu de tim kiem nhung nguoi co kha nang cao nhat thuc hien hanh dong mua hang/dang ky sau khi xem video. Day la loai hinh mang lai ROAS (Ty suat Hoan von Quang cao) cao nhat nhung cung co CPA cao nhat o giai doan dau.

Loi khuyen toi uu: Nen bat dau voi mot ngan sach nho cho Video Views de thu thap tap Doi tuong Tuy Chinh truoc, sau do moi chuyen sang Conversion Ads nham vao chinh tap doi tuong do.

xem thêm: Cach chia nho nhom quang cao de test hieu qua.

3. Toi uu Noi dung Video Ads: Quy tac 3 giay vang

Video Ads co mot ngon ngu rieng va cac quy tac bat buoc ve noi dung.

Quy tac 3 giay Vang (Hook Strategy)

Yeu to thu hut: 80% nguoi dung luot qua Facebook ma khong bat am thanh. Do do, 3 giay dau tien cua video phai co hinh anh thuc su gay chu y hoac van ban (text overlay) lon nhan manh loi ich. Video cua ban phai thuyet phuc khach hang dung lai ngay lap tuc.

Dinh dang Doc (Vertical Format): Voi su thong tri cua Reels va Story, video nen duoc quay theo ty le 9:16 de chiem toan bo dien tich man hinh dien thoai, tao ra trai nghiem nhap vai tot nhat.

Su dung Van ban va Phu de (Subtitles)

Vi nguoi xem thuong khong bat am thanh, phu de la yeu to bat buoc de truyen tai thong diep. Hay dam bao phu de:

Ngon gon va de doc.

Dong bo hoan hao voi loi thoai.

Nhan manh cac tu khoa hoac uu dai chinh.

Chieu dai Ly tuong

Awareness/Cold Audience: Video nen ngan, duoi 15 giay. Muc tieu chi la thu hut chu y.

Retargeting/Consideration: Video co the dai hon, 30-60 giay, dung de huong dan chi tiet san pham, review hoac testimonials (chung thuc) tu khach hang.

4. Retargeting Chuyen sau bang Du lieu Nguoi xem Video

Day chinh la diem manh lon nhat ma Video Ads mang lai. Ban co the xay dung Custom Audience tu cac muc xem sau:

Xay dung va Phan lop Video Custom Audience

Audience Nong (Chot don): Tao tap doi tuong da xem 75% hoac 95% thoi luong video. Ban co the chay Conversion Ads nham thang vao tap nay voi Offer cuoi cung de chot don.

Audience Am (Nuoi duong): Tao tap doi tuong da xem 25% hoac 50%. Tap nay can them thuyet phuc. Ban co the chay Ads nham vao ho voi video tiep theo (video 2) noi ve gia tri, chinh sach bao hanh hoac so sanh san pham.

Chien luoc Video Funnel

Video 1 (Awareness - Nhan thuc): Video ngan, gay soc, nham thang vao tap LAL (Lookalike Audience) de thu hut nguoi xem moi.

Video 2 (Consideration - Xem xet): Video dai hon, huong dan su dung, nham vao Custom Audience da xem Video 1 (50%).

Video 3 (Conversion - Chuyen doi): Video noi ve uu dai, cam ket, hoac khuyen mai co thoi han, nham thang vao Custom Audience da xem Video 2 (75%).

Chien luoc nay giup ban giam chi phi cho cac tap doi tuong lanh va chi tap trung ngan sach vao cac tap nong nhat. Chinh nho vao phuong phap Funnel Video chuyen nghiep nay, cac don vi nhu Lolo Media luon giup cac DN toi uu hoa ROAS tren cac chien dich video, bien viec chay quang cao video thanh mot quai vat chuyen doi thuc su.

xem thêm: https://lolo.vn/cho-thue-tai-khoan-quang-cao-facebook-ads/

5. Cac Vi tri hien thi (Placement) toi uu cho Video

Khong phai moi vi tri hien thi deu giong nhau. Viec chia nho Ad Set theo Placement la can thiet.

Reels/Story: Ly tuong cho cac video ngan, doc, mang tinh xu huong, phu hop voi muc tieu Nhan thuc hoac Tiep thi lai.

News Feed: Thich hop cho cac video dai hon, can truyen tai nhieu thong tin va thong diep thuyet phuc chuyen sau.

Chay quang cao video tren Facebook khong chi la dau tu vao cong nghe ma la dau tu vao noi dung. Day la con duong chinh de dat duoc hieu qua marketing ben vung trong nam 2025 va nhung nam tiep theo.