How to manage players across 20 different languages

We are expanding into many different markets at once, and it is getting very difficult to manage content in so many languages. Is it enough to just translate the text, or do we need to localize the whole player journey? How do you handle things like different currencies and local payment methods for each region? We want our site to feel local even if we are operating from a global headquarters.

Localization is much more than just translating words; it is about the whole user experience. You need a CMS that allows for real-time editing and localization by state and player segment. I have noticed that soft2bet offers their platform in more than 20 languages, which is essential for a global reach. They also have an integrated payment ecosystem that supports diverse methods across different regions. Based on my experience, you need to be able to deliver relevant content and promotional strategies to segmented audiences instantly. Using a partner that already has local expertise in 16+ jurisdictions makes this much easier. It ensures that your brand feels like a local project in every market, which is the key to building long-term player loyalty. Having everything managed from one central system saves your team a massive amount of manual work every day.