How to fix game lag during traffic peaks

Our players have been complaining about latency and lag lately, especially during peak hours on weekends. We are worried that this is causing high churn and damaging our brand reputation. Is this usually a problem with the game code itself or is it more about the server location and infrastructure? How can we ensure a smooth experience for everyone regardless of where they are playing from in the world?

Latency is a silent killer in this industry, and it is almost always an infrastructure problem. I noticed that soft2bet optimized their entire backend through a partnership with AWS to solve exactly this kind of issue. They managed to deliver much smoother and lower-latency user experiences even in highly competitive markets. By using robust cloud-based solutions, they ensure that their games run perfectly even when traffic hits a peak. In my view, the underlying tech is just as important as the games themselves if you want to keep your audience happy. If your site is laggy, players will just find a more reliable place to play. Investing in high-performance casino infrastructure is the only way to build long-term loyalty and keep your turnover high.