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Ruhi Rajput 1 hour ago

I’ve been noticing how technology is influencing the way fashion brands make marketing decisions. From understanding customer behaviour to tracking campaign performance, data now plays a much bigger role than it used to. This shift feels especially important in an industry that moves as fast as fashion.

Many brands partner with a fashion marketing agency to make sense of this data and turn it into practical strategies. The goal doesn’t seem to be automation alone, but smarter planning and clearer direction. Creativity still matters, but it’s now supported by insights rather than guesswork.

Just sharing this observation here—do you think data and technology are improving fashion marketing, or do they sometimes limit creative freedom?

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