How Important Is Digital Marketing for Schools Today?

Lately, I’ve noticed that most parents begin their search for schools online. They look at websites, reviews, social media pages, and even blog content before making any enquiries. This makes me wonder how important digital marketing has become for schools compared to traditional methods like referrals or newspaper ads.

From what I’ve seen, a well-managed online presence helps schools clearly communicate their values, facilities, and academic approach. Simple things like updated websites, informative content, and active social media pages can build trust with parents. Many schools are now working with a digital marketing agency for schools to manage these efforts in a more structured way, especially when it comes to SEO and reaching the right audience.

I’m curious to know how other people feel about this. Do you think digital marketing genuinely helps schools attract better enquiries, or is it just an additional expense? Would love to hear different perspectives and experiences.

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