Yes, Magento 2 Google Tag Manager can track user actions like adding products to the cart, initiating checkout, completing purchases, and other key interactions. By integrating GTM with your Magento 2 store, you can set up triggers and data layers that capture events such as addToCart, beginCheckout, and purchase. Magento 2 Google Tag Manager allows you to monitor user behavior, optimize conversion funnels, and send detailed event data to analytics platforms like Google Analytics 4 for better insights into shopping behavior.